L’IMPERATIVO – Alcohol-Free Italian Aperitivo

Bold in Flavor. Bright in Color. 100% Italian.

Discover L’Imperativo, the alcohol-free aperitivo that redefines your ritual. With its vibrant red hue and unmistakably Italian character, this drink is a bold tribute to the timeless tradition of Italian aperitivo—without the alcohol.

Crafted entirely in Italy, L’Imperativo combines the complexity and depth of a classic aperitivo with the refreshing lightness of a zero-alcohol formula. It’s a sensory journey: citrusy notes, delicate herbs, and a gently bitter finish that lingers—authentic, unforgettable, and perfectly balanced.

Whether you’re toasting with friends or elevating your next mocktail, L’Imperativo is your go-to choice for a sophisticated, guilt-free moment of pleasure.

Why choose L’Imperativo?

• 100% Made in Italy 🇮🇹

• Rich, authentic aperitivo flavor

• Alcohol-free (0.0%)

• Eye-catching red color for stunning cocktails

• Ideal for mindful drinking and social moments

Serve it over ice with a slice of orange, and let the ritual begin.

👉 It’s not just an aperitivo. It’s L’Imperativo.